Learning Outcomes

Introduction to Bing SEO

Importance of Keywords and Keyword Research

Lesson Summary

This module explores the basics of search engine optimisation, and examines the importance of keywords to website performances.

On-page Content Planning and Organisation

Technical SEO and Website Tools

Ad Partners

This module will guide you through how to effectively plan content, and organise it on your site. It also looks at techniques and issues surrounding SEO, as well as Bing Ad Partners.

Introduction to Bing SEO Course Assessment

Learn how to perform search engine optimization (SEO) using Bing in this free online certificate course.

Search Engine Optimization (SEO) is used by web designers to draw relevant traffic to websites by optimizing them to show up in search results. Bing is a search engine just like Google or Yahoo and this course explains how to optimize your website to make it easier to find when people use Bing to search for web content. We show you how search engines and SEO website tools work while we demonstrate the importance of keywords.

Introduction to Bing Ads

Campaigns and Ad Groups

This module explores the basics of Bing Ads and how it can improve your profits, it also examines the use of campaigns.

Keywords and Effective Ads

Targeting Ads and Finances

This module will guide you through how to effectively compile a keyword list, and how to use these keywords to create an effective ad.  You will also look at ad targeting, and the financial aspects associated with Bing Ads.

Introduction to Bing Ads Course Assessment

A beginner’s guide to effective advertising using the Bing search engine and creating successful campaigns in Bing Ads.

This free introductory course will teach you how to advertise the right way online and how to create effective campaigns using Microsoft’s Bing search engine. From the factors influencing how successful a Bing ad is to targeted advertisement, the material will help you get started in optimising your online advertisements and growing your business.

Ad Extensions and Dynamic Text

Ad Content and Campaign Exclusions

This module looks at the advanced features available on Bing Ads. It also discusses the importance of Ad content and campaign exclusions.

Optimizations and the Bing Ads Editor

Bing Ads Editor

This module examines how to optimize your Bing Ads campaign, and how to effectively use the reports function. It also walks you through the Bing Ads Editor.

Bing Ads Advanced Features and the Ads Editor Course Assessment

Learn how to improve search engine optimisation (SEO) using Bing Ads' advanced features and the Ads Editor tool.

Bing Ads Advanced Features and the Ads Editor

This free online Bing Ads course will teach you about the advanced features in Bing Ads and the Bings Ads Editor tool. You will learn about the different types of ad extensions that you can use, and how to make effective use of dynamic text. It will also teach you about the importance of accurate ad content, how and why to use campaign exclusions, how to effectively optimise your ads on Bing Ads, and much more.

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