Learning Outcomes

Introduction to Consumer Behavior - Defining Consumer Behavior

Introduction to Consumer Behavior - The Nature and Scope of Consumer Behavior

Introduction to Consumer Behavior - Buyer Roles

Application of Consumer Behavior - Marketing Environments and Segmenting the Market

Application of Consumer Behavior - Marketing Strategies and the 4 Ps

The Study of Consumer Behavior - Importance, Evolution and its Interdisciplinary Nature

Lesson Summary

Learn more about the psychology of consumer behavior. You will be introduced to the study of Consumer Behavior- how it developed, its applications and the importance of studying it.

Introduction to Consumer Decision Making - Problem Solving

Consumer Decision Making - Types of Problem Solving - EPS, LPS & RPS

Consumer Decision Making - Buyer Roles

Consumer Decision Making Process - Stage I

Consumer Decision Making Process - Stages II & III

Consumer Decision Making Process - Stages III, IV & V

In this module, you will learn about the art of problem solving. You will be introduced to the consumer decision making process and you will learn about the stages involved in the process.

Introduction to Models of Consumer Behavior

General Models of Consumer Behavior - The Economic, Psychological and Psychoanalytic I Models

General Models of Consumer Behavior - The Psychoanalytic Model II and the Sociological Model

Basic Models of Consumer Behavior - Model of Consumer Buying I

Basic Models of Consumer Behavior - Model of Industrial Buying

Basic Models of Consumer Behavior - Model of Consumer Buying II

This module discusses the basic and general models of consumer behavior. These models have been developed to attempt to understand the nature of consumer behavior and its implications for a marketer.

Specific Models of Behavior - Howard Sheth Model of Consumer Behavior

Specific Models of Consumer behavior - EKB Model of Consumer Behavior

Specific Models of Behavior - Nicosia's model of Consumer Decision Making Process

Specific Models of Consumer Behavior - EKB & EBM Models of Consumer Behavior

Specific Models of Consumer Behavior - The Bettman Information Processing Model of Consumer Choice

This module discusses specific models of consumer behavior such as the Howard Sheth Model of Consumer Behavior. You will study the work of renowned psychologists and learn about the applications of these models to the work of a marketer.

Diploma in Applied Psychology - Consumer Behavior - First Assessment

You must score 80% or more to pass this assessment.

Defining Consumer Attitude and the Nature of Attitudes

Functions of Consumer Attitudes

Structural Models of Consumer Attitudes I

Structural Models of Consumer Attitudes II

Structural Models of Consumer Attitudes III

The study of consumer attitudes will help you to understand attitudes toward a brand, product or service. In order to help you understand the nature of consumer attitudes, you will learn about the function of attitudes and you will study structural models of consumer attitudes.

Measurement of Consumer Attitudes

Consumer Attitude Formation and Change

Changing Consumer Attitudes I

Changing Consumer Attitudes II

Once you have completed this module, you will have a greater understanding of how attitudes are measured by marketers. You will also learn how a change may come about in consumer attitudes.

Consumer Personality

Theories of Consumer Personality I

Theories of Consumer Personality II

Theories of Personality and the study of Self-Image and Self-Concept

This module will help you to understand the importance of personality as a factor in the consumer decision making process. You will be introduced to the ideas of self-image and self-concept and you will learn about the significance of these notions.

Diploma in Applied Psychology - Consumer Behavior - Second Assessment

Diploma in Applied Psychology - Consumer Behavior - Final Assessment

Gain a stronger understanding of consumer behavior and learn how to influence consumers' decision-making processes.

Diploma in Applied Psychology - Consumer Behavior

This free online course in applied psychology will introduce you to the fundamentals of consumer behaviour. An understanding of consumer behavior is key for marketing a product in a way that satisfies customers' demands. This is because understanding consumer behaviour allows us to gauge and control the factors that influence customers' decisions. This course will help you create marketing campaigns designed to leverage consumer behaviour.

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