Learning Outcomes

Introduction to the Digital Space

The Interactive Advertising Bureau (IAB)

The Digital Advertising Ecosystem

Lesson Summary

In this module, you will be introduced to digital advertising and marketing. This module describes the basics of advertising and the entire digital advertising ecosystem. This module introduces you to the Interactive Advertising Bureau practices and standards.

Buying the Ads

Ad Targeting

Ad Serving and Reporting

In this module, you will be introduced to digital marketing and reporting. This module introduces you to the buying models and general price ranges of various types of ads. You will learn how to target a user based on a predetermined set of behaviours.

Digital Advertising and Marketing 101 - Course Assessment

Beginners will be taken through all the crucial basics of digital marketing and online advertising in this free course.

Digital Advertising and Marketing 101

This free online course has been developed to introduce you to the world of digital and online advertising. You will first learn the basics of digital media before exploring the influence of online marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads. Enroll today!

Digital advertising and marketing is an essential part of any business. In this free online course, you will be introduced to the basics of digital advertising and marketing. Major companies around the world use advertising to sell their products to users. This course explains in detail the strategy and techniques used in bringing your business to life through marketing and advertising. Do you know that there are certain things to put in place when advertising a business using global principles? This course explains the basic principles as well as the other core areas relevant in the ever-changing world of digital advertisement. Have you ever tried getting a job in media and advertisement? This course discusses extensively how to create a digital portfolio and get a job online. A very interesting aspect of digital marketing and advertising is its application. Skills learned in this area can be applied to any aspect of the business to compete globally.
Next, the material introduces you to the practices and standards of the Interactive Advertising Bureau (IAB) in the United States. Did you know that there are different types of adverts that can be used in business? This course explains various types of ads such as banner ads, video ads, and rich media. It goes into great detail about digital ads such as ‘takeovers’ and ‘skins’. You will learn about the various forms of online advertising such as publisher direct and be familiarized with key advertising exchanges, advertising networks and trade desks. Did you know that publisher direct is good for endemic content, sponsorships of events and homepages? The course describes some of the methods used in ensuring the success of premium content. You will learn about advertising exchanges that are good for high reach and efficient buys across multiple websites. You will also study the industry standards used in developing premium content for advertisement and marketing. The course also describes the concept of real-time bidding (RTB) and how ads are used with target customers. Key examples of RTB covered in this course include OpenX and AppNexus.
Finally, you look into the buying models and general price ranges of various types of ads. You will be taken through a detailed explanation on how to write request for proposal (RFP) processes and issue insertion orders. Study how to use targeted ads through your marketing and advertising channels. You will learn how to target a user based on a predetermined set of behaviours. You will also cover contextual, demographic and geographic targeting of people using market analytics. The material does a thorough job of explaining the basics of ad servers and their architecture. It also explains how metrics are tracked and the standard benchmarks used for evaluating the success of online advertisements. This course will be valuable for business owners who want to promote their services or products online. The course will also be very useful for website owners who want to improve traffic to their sites. Start this free course today and add digital marketing and online advertising skills to your resume.

5 Best Free Raspberry Pi Courses for Beginners in 2025

10 Best Free Rust Courses for 2025: Write Memory-Safe Code

6 Best Site Reliability Engineering Courses to Take in 2025

2022 Year in Review: The “New Normal” that Wasn’t

12 Best Data Structures & Algorithms Courses for 2025

Coursera Q1 2022: $120.4M Revenue, $38.3M in Losses, 16K Degree Students

10,000+ Free Courses from Tech Giants: Learn from Google, Microsoft, Amazon, and More

Duolingo’s Reddit Community Revolts: ‘No Más’ to Unpaid Support

AI Prompting with Google: From Beginner to Certified

[2025] 2000+ Free SWAYAM + NPTEL Courses

[2025] 450+ Free Google Certificates and Badges

Harvard’s Intro to Python: Earn a Free Certificate

[2025] 470+ Hours of Free LinkedIn Learning Courses with Free Certification

BloomTech’s Downfall: A Long Time Coming

Learn Something New: 100 Most Popular Courses For December

Harvard CS50 in 2025: How to Get a Free Certificate

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.