Learning Outcomes

Introducing The Google Ads Masterclass

The Google Ads Formula Calculator

What is Google Ads? Where Do They Appear? Plus a Special Offer

This module provides an introduction to google ads masterclass. It begins by providing a welcome to the course, a link to the facebook group and highlights how to best use this course. This topic covers using a Google Ads formula calculator, figuring the costs per conversion and understanding what google ads are and where they appear.

Let's Set Up Your First Google Ads Account!

Let's Talk About Location Targeting

Setting Languages, Your Daily Budget, and Hourly Reports

Bidding Strategies

Campaign Start and End Dates, Dynamic Search Ads

Ad Extensions

Rotation Settings, Scheduling, Device Targeting, & URL Options

This module provides an introduction to setting up your first Google Ads Account and gives an overview of the campaign settings. In this module you will learn about the Account Hierarchy as well as Location targeting basics. This module will also give you insight into the different types of bidding strategies that would suit your campaign as well as the various ad extensions you can use to enhance your ads.

Ad Groups

This module provides an introduction to setting up your ad groups in your Google Adwords account. This module is dedicated to understanding ad groups and the basics of ad group structure. In this topic you will learn about ad group structure ideas and create your first ad group.

Google Text Ads

Ad Copy Case Study, BJ Fogg Behavioral Model, & Your First Google Ad

This module outlines how to write killer ads in Google ads. In this topic you will learn about the anatomy of Google Text ads and what makes ads successful. This topic also discusses an Ad Copy case study, the BJ Fogg Behavioral Model and creating your first Google Ad.

Diploma in Ultimate Google Ads - First Assessment

You must score 80% or more to pass this assessment.

Google Ads Billing Configurations

This module provides an introduction to setting up your Google Ads Billing. In this topic you will learn all about Billing Details for Google Ads.

Keyword Basics

Keyword Match Types

Negative Keywords

Keyword Research

Keyword Planning

Keyword Organization

Quiz #3: Understanding Keywords

This module provides an introduction to understanding and working with keywords in depth. This module is dedicated to understanding keywords, keyword research, keyword planning and keyword organization. Learn about the various keyword match types as well as negative keywords, traffic sculpting, SEMrush, Pivot Tables andthe Google Keyword Planner.

Account Structure

This module provides an introduction to Account Structure. This module is dedicated to understanding how to structure ad groups like a pro. In this topic you will learn how to create a new ad group, importing keyword lists, creating ads and navigating campaigns.

The Google Ads Auction, Quality Score, & Ad Rank

Advanced Techniques

This module provides an introduction to the Incredible dynamics Of the AdWords Auction. This module discusses the Google Ads auction, click through rate and relevancy. In this topic you will gain an understanding of ad rank, how quality scores are determined and working with Excel Pivot Tables.

Diploma in Ultimate Google Ads - Second Assessment

Diploma in Ultimate Google Ads - Course Assessment

Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course.

Diploma in Google Ads

This diploma course teaches you how to employ Google Ads to grow your business by attracting consistent and profitable web traffic around the clock. Most contemporary customers use Google to search for products and services online, and many businesses lose out because their competitors’ Google Ads campaigns are better optimized. Earn this diploma to learn how to make better use of Google’s algorithms to make sure that your ads make an impact.

Without the tools and skills required to manage your own successful Google Ads campaign, you are going to continue to lose customers to your competition. This diploma course shows you how to create, develop and optimize a professional Google Ads campaign that sends high-quality traffic to your website around the clock.
We explain how to set up your Google AdWords account from scratch and explore the theory behind successful online advertising. We study topics like keywords and their use and demonstrate how to set up conversion tracking and track phone calls from your website. We show you how to take advantage of competitor reports and customer data in your campaigns. We then cover how to write and ‘A/B test’ your ads, which can increase ‘quality score’ and decrease costs per click. The course establishes how to understand your customers from a psychological level to drive traffic and sales.
This course walks you step-by-step through the most important aspects of Google AdWords. We help you find the fun in using Google Ads while making use of its enormous reach and capabilities. The internet bombards people with information, so it takes ability and knowledge of the flow of data behind the scenes to cut through the clutter and reach customers - so sign up for this diploma course to acquire the skills you need.

2022 Year in Review: The “New Normal” that Wasn’t

Coursera, Udemy, and the $10M+ Video Privacy Battle: Class Action Update

2U Powered Degrees Pricing Chart: 112 Programs from $20K – $200K

The Rise of AI Search: ChatGPT Surpasses DuckDuckGo, Threatens Bing

Udemy Faces Instructor Backlash Over Widespread Course Rating Glitch

25 Resources to Learn Generative Engine Optimization in 2025

11 Best Applied AI & ML Courses for 2025

Udemy Announces Layoffs Without Saying ‘Layoffs’

Duolingo’s Reddit Community Revolts: ‘No Más’ to Unpaid Support

[2025] 450+ Free Google Certificates and Badges

2U Market Cap Falls Below edX Acquisition Price. Google to Blame?

DeepLearning.AI to Cross $100M in Sales on Coursera

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

White-Labeling in Online Education: Whose Credential Is It Anyway?

Why Duolingo is Worth More Than Coursera and Udemy Combined

Learn English as a Second Language (ESL) with Hundreds of Courses & Sites

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Lesson Summary

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.