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bySales & Marketing

Diploma in Marketing Management

6-10hrs

beginner level

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.

Diploma in Marketing Management

Learn about marketing management and modern market research techniques with this free Marketing Management course.

Course description

Course module

A short ad will play before each lesson.

Module 1

5 Lessons

Introduction To Marketing

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

1.Learning Outcomes

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2.Defining Marketing

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3.Core Concepts in Marketing

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4.Case Studies

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5.Lesson Summary

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Module 2

5 Lessons

Marketing In The Modern World

Module 3

5 Lessons

Competitor Analysis Introduction

Module 4

5 Lessons

PESTEL Framework And Competitive Analysis

Module 5

1 Lessons

Diploma in Marketing Management - First Assessment

Module 6

4 Lessons

The Marketing Information System

Module 7

6 Lessons

Marketing Research

Module 8

4 Lessons

Marketing Research II

Module 9

4 Lessons

Sampling Methods

Module 10

4 Lessons

Data Analysis

Module 11

1 Lessons

Diploma in Marketing Management - Second Assessment

Module 12

1 Lessons

Course assessment

Comments5 Comments

Babotseng M.Augugust 28, 2025

I enjoy every lesson, anyone can do it just the way like i did. Overral best and friendly to any learner

Dr. Uqbah I.May 17, 2025

Great course

Kenneth M.February 13, 2025

Finally completed my Marketing Management Diploma and it was a fantastic experience, thank you Alison for your contribution towards my skill upgrade. I have loved every moment of it.

Dancan A.Augugust 06, 2024

The flexibility of the online platform allowed me to learn at my own pace, balancing my studies with other commitments. The course materials were comprehensive, and the real-world examples helped me apply what I learned directly to my work.