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DIPLOMA

bySales & Marketing

Retail Management: Merchandising, Sales and Customer Communications

1.5-3hrs

beginner level

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Retail Management: Merchandising, Sales and Customer Communications

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Course description

Course module

A short ad will play before each lesson.

Module 1

5 Lessons

Retail Management, Merchandising and Pricing

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

1.Learning Outcomes

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2.Retail Management Industry, Progression and Skills

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3.Merchandising

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4.Pricing and Displays

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5.Lesson Summary

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Module 2

5 Lessons

Sales Process, Checkout and Consumer Behaviour

Module 3

6 Lessons

Trends, Targeting, and Communicating with Customers

Module 4

6 Lessons

Retail Environment and Customer Relationships

Module 5

1 Lessons

Course assessment

Comments5 Comments

Dr. Uqbah I.July 03, 2025

Great course

Letlhogonolo C.May 27, 2025

I gained more knowledge and the course was very insightful

Mthobisi Jackson P.November 15, 2024

I have studied this course and fell inlove with it yet I was unemployed at the time studying and now I am in another career in life and Alison will always be my go to study platform. I adore it.

Donna P.July 01, 2024

It was a great course. I have been in retail for 12yrs, but i a firm believer in it does not matter how long you have been in a position there is till new things to be learned.