mask1DIPLOMA
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byBusiness
Diploma in Public Relations
time10-15hrs
timebeginner level
With this free online Diploma in Public Relations course from Alison, you will learn the importance and best practices in the field of public relations (PR). You will look into the main models and approaches to public relations, its processes and management functions, and its four main categories. You will also examine the highest quality strategies in modern public relations and learn how to apply them in your organization.
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Diploma in Public Relations
Discover the key theories, principles, and best practices of effective public relations with this free online course.
With this free online Diploma in Public Relations course from Alison, you will learn the importance and best practices in the field of public relations (PR). You will look into the main models and approaches to public relations, its processes and management functions, and its four main categories. You will also examine the highest quality strategies in modern public relations and learn how to apply them in your organization.
checked1Course description
checked1Course module
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Module 1
5 Lessons
Public Relations Basis
In this module you will learn how to provides a detailed case study which allows learners to understand the real-life applications of public relations. It also discusses the foundations of public relations, by defining the field and its functions.
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1.Learning Outcomes
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2.Case Study : The Teamsters Strike on UPS
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3.What is Public Relations
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4.The Function of Public Relations
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5.Lesson Summary
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Module 2
4 Lessons
Models and Approaches to Public Relations
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Module 3
5 Lessons
Public Relations as a management Function
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Module 4
6 Lessons
Public Relations and Organization
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Module 5
6 Lessons
Identifying and Prioritizing Stakeholders and Publics
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Module 6
4 Lessons
Public Relations Research - The key to Strategy
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Module 7
1 Lessons
Diploma in Public Relations - First Assessment
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Module 8
5 Lessons
RACE - The Public Relations Process
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Module 9
6 Lessons
Public Relations - Four Main Categories
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Module 10
6 Lessons
Ethics, Moral Analysis and Leadership
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Module 11
4 Lessons
Best Practices for Excellence in Public Relations
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Module 12
1 Lessons
Diploma in Public Relations - Second Assessment
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Module 13
1 Lessons
Course assessment
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